Why Millennials Use Snapchat? They’re obsessed.

Snapchat is now the #3 social network among millennials (trailing Facebook and Instagram, and, making me feel young again – thanks Business Insider!).  BI didn’t just provide a guide showing you how to use snapchat, but also – some qualitative feedback on WHY millennials are so… obsessed. (Keep in mind, this is the PG version of all of the feedback they received).

Answers to various questions on ‘Why do you like Snapchat?’;

  • Snap Art.  No chance to edit, it’s a slice of life.
  • Discover.  Favorite brands with only the best video content.
  • One-to-One Engagement
  • Quick & Visual (Images & Video)
  • Disposable Content.  Content that has a lifespan… for 5 seconds.
  • The User-Interface is non-existent.
  • Ugly Selfies.  When you get ugly selfies from someone, that’s how you know you’re good friends.”
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8 UX Tools Every Digital Marketer Needs

Testing, testing, testing.  One thing reigns true – with marketing, everything is a test – as part of active, ongoing optimization to constantly improve ROI performance (that should be in a stuffy ‘Marketing 101’ book somewhere).  Erin Everhart with SEW pulled together a nice list on UX tools we should all embrace – with a few I added from experience;

10 points to Google for incorporating a Justin Timberlake look-alike in the homepage visual on Consumer Surveys (they’ve obviously been testing & personalizing that page just for me).

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