Snapchat is now the #3 social network among millennials (trailing Facebook and Instagram, and, making me feel young again – thanks Business Insider!). BI didn’t just provide a guide showing you how to use snapchat, but also – some qualitative feedback on WHY millennials are so… obsessed. (Keep in mind, this is the PG version of all of the feedback they received).
Answers to various questions on ‘Why do you like Snapchat?’;
- Snap Art. No chance to edit, it’s a slice of life.
- Discover. Favorite brands with only the best video content.
- One-to-One Engagement
- Quick & Visual (Images & Video)
- Disposable Content. Content that has a lifespan… for 5 seconds.
- The User-Interface is non-existent.
- Ugly Selfies. When you get ugly selfies from someone, that’s how you know you’re good friends.”