Barcode for File Transfer

For creative professionals, protecting all the visual materials associated with explaining a new idea is an important task most don’t make time for. It can also be a daunting learning curve of researching and understanding legal terms and process that individuals really don’t have time to spend doing. A new UK not for profit organization called Creative Barcode aims to make the process of establishing protection for creative assets easier. They have developed an application which generates digital barcodes that can be attached to written or visual concepts to denote ownership and outline usage permissions. A unique barcode can be generated for each piece of work and provides proof of ownership for materials used for creative pitches, proposal submissions, or competition work. The barcodes can be applied to digital files or paper-based media.

Creative Barcode offers a file transfer service which can be accessed by third parties using a unique password. The software also allows for the transfer of ownership to either the buyer of the work of individuals looking to licence content.

StickyBits “Check-in”

NEW YORK ( — A new check-in app for objects is turning soda cans into media channels.

StickyBits, which launched during South by Southwest Interactive in March, is an app that lets users affix video, photos, text or audio to real-world objects, as long as those objects have barcodes. This is an example of what some call physical URLs, and while StickyBits is in its early days, consumers are already turning their iPhone and Android apps to consumer package goods, meaning user-generated clouds are starting to form around real cans of Coke and Red Bull.

How does it work? After downloading the free StickyBits app, users scan a barcode — either unique codes on stickers purchased from StickyBits or printed out, or those on products already in the world — and then upload a piece of content or view what others have already uploaded. That uploaded video or message is geo-tagged and attributed back to the user’s social-media profile and becomes part of that object’s content stream.

StickyBits co-founder Seth Goldstein created the concept with developer Billy Chasen and equates the phenomenon of “threaded conversations around objects” to checking into places, a behavior apps such as Foursquare or Loopt have pioneered for real-world locations.

While the App Store is already crowded with location check-in apps, real-object scans up until now happen primarily in stores to compare prices or get further product information. But StickyBits is not the first product check-in app not tied to information gathering. In March, developer Kleiner Perkins Caufield & Byers-backed ShopKick launched a product check-in program for its app CauseWorld. With CauseWorld, users earn money for charity by scanning products of marketing partners P&G and Kraft in retail locations.