8 UX Tools Every Digital Marketer Needs

Testing, testing, testing.  One thing reigns true – with marketing, everything is a test – as part of active, ongoing optimization to constantly improve ROI performance (that should be in a stuffy ‘Marketing 101’ book somewhere).  Erin Everhart with SEW pulled together a nice list on UX tools we should all embrace – with a few I added from experience;

10 points to Google for incorporating a Justin Timberlake look-alike in the homepage visual on Consumer Surveys (they’ve obviously been testing & personalizing that page just for me).

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B2B Sales Process, Visualized

Salesforce just released a new eBook that does an excellent job of visualizing the B2B sales process – reiterating that the process doesn’t change – it’s the variables within the campaign that make it or break it (campaign ROI, top search terms, lead sources, lead quality, etc).  Great B2B review…

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