NEW YORK (AdAge.com) — You would think that BP would be fretting over the hijacking of its brand on Twitter, because, in less than a week, the handle @bpglobalpr has amassed a following double the size of BP’s real feed. But part of the reason the impostor is still going strong is the company hasn’t contacted Twitter to take it down, and it might not, BP told Ad Age today.
The account started last Wednesday afternoon with this tweet: “We regretfully admit that something has happened off of the Gulf Coast. More to Come.”
Fewer than 50 tweets later, the feed has nearly 13,000 followers and counting — compared to the 5,000 or so at @BP_America — and its humorous blasts have been re-tweeted by everyone from filmmaker Michael Moore to singer Michelle Branch.