BP’s Imposter Twitter

NEW YORK (AdAge.com) — You would think that BP would be fretting over the hijacking of its brand on Twitter, because, in less than a week, the handle @bpglobalpr has amassed a following double the size of BP’s real feed. But part of the reason the impostor is still going strong is the company hasn’t contacted Twitter to take it down, and it might not, BP told Ad Age today.

The account started last Wednesday afternoon with this tweet: “We regretfully admit that something has happened off of the Gulf Coast. More to Come.”

Fewer than 50 tweets later, the feed has nearly 13,000 followers and counting — compared to the 5,000 or so at @BP_America — and its humorous blasts have been re-tweeted by everyone from filmmaker Michael Moore to singer Michelle Branch.


BP Foots Tourism Ad Bill

NEW YORK (AdAge.com) — Even as BP struggles to control the oil spilling into the Gulf of Mexico and government authorities and scientists struggle to determine the extent of the environmental damage, Gulf Coast states have landed on a way for the oil company to start making amends: shoring up their tourism industry with advertising dollars.