Interesting new changes in AdWords this past month with Flexible Conversion Counting – gives us more flexibility with assigning the conversions that matter most. Jennifer Johnstone of Search Engine Watch provided a nice AdWords Conversion list – here’s the CheatSheet;
- Converted Clicks (# clicks that led to conversions)
- Phone Call Conversions (via call extensions)
- Estimated Cross-Device Conversions
- Estimated Total Conversions
PERCENT of CONVERSIONS;
A 100% pay for performance site abandonment solution that plays dynamic messaging to users that are exhibiting ‘abandoner’ on-site behavior – Upsellit.com. They offer a free website abandonment analysis online, too.
Conversion checklist? CHECK! Thanks to another LOML, Kim Brubeck.
Diesel just launched their redesign recently – I love the way this trend is headed with massive, scrollable, social content on the homepage – but have to wonder what it does to a bounce rate & conversion… similar to Jamba Juice and others in the works…
MarketingSherpa just released results from their 2013 SEO Marketing Benchmark Survey – asking marketers;
“What is your organization’s conversion rate for organic traffic?”
“Which single category best describes the type of organization you work for?”
The results say it all – ORGANIC TRAFFIC and SEO drive some of the best conversion rates in the business!
But – they stress that you ‘take it with a grain of salt’ – note that conversion is different by action;
- Form Completion w/ Multiple Data Fields – 49%
- Online Sale Completed – 25%
- Form Completion w/ One Data Field – 10%
- Other – 17%
Interesting enough is how this result doesn’t fall in line with conventional thought that the more fields to complete the lower the conversion rate – this is the opposite! In their report, they highlight several key things to keep in mind;
- Focus on the most effective keywords for each stage of the buying cycle
- Organic traffic converts quite well across many different indsutries
- Consider mobile users
- Conversion optimization can help you convert more of the traffic you’re already driving to the site
Thank you, MarketingSherpa!