Largest SM Campaign EVER

Coca Cola’s EXPEDITION 206 social media campaign (sending ‘happiness’ ambassadors around the world for a year) just wrapped up.  For the current #1 brand on Facebook, they sure went to some ‘extremes’ to get there.  I wonder how many people heard about it… ???


Coca-Cola’s 4 SM Truths

According to Coke, there are 4 truths to a successful social media campaign;

  1. you don’t own your brands (people do)
  2. every day is election day (woo the audience constantly)
  3. fish where the fish are  (be where you should be)
  4. success revolves around genuine, compelling content