Great for large and small businesses alike – Creads – a crowdsourced creative agency for all the little things in marketing that mean so much: brands, logos, business cards, brochures.
With more than an abundance of ANY content on the web (really, any. editorial, whitepapers, reports, webinars, galleries, infographics) – what seems to be rising to the surface is the return of the POWER of CURATORS – i.e. where consumers are so overloaded (bombarded, bamboozled) by an onslaught of content, that the only way they choose to receive content is through curators they enjoy / trust. A great case in point, Ivanka Trump‘s latest website redesign and new daily email campaign (where she’s simply curating content that her brand/product audience wants to hear). Brilliant work, ladies!
Michael Wolff, founder of prominent brand business Wolff Olins, offers his interesting take on three “muscles” needed to function well in the world of design and innovation: curiosity, appreciation, and imagination.