The best marketers know that SEO is an ongoing practice – and when done right – it is something that is monitored on a bi-weekly (if not more often) basis, noting changes in search rank due to site optimization, content, links and other ‘search signals’. Not to mention, Google rolls out hundreds of algorithm updates each year – it’s only the major changes (Penguin, Panda, Hummingbird, and iterations of those updates) that seem to get the most attention.
Among those hundreds of updates – is the latest Google Core Search Algorithm update, expected to be similar to The Quality Update in May 2015. Both of these updates push search quality forward grading several factors with site content, user experience and links – all focused on creating valuable content.
So – the moral of the story is – SEO is the constant pursuit of higher search rank (connecting search demand) to valuable content (on-page and off-page) – and if that ‘constant need’ isn’t something you can commit to service – it’s time to talk to a SEO agency.