‘Link Building’ is a Dirty Word. Try ‘Signal Driving,’ instead.

Anyone who claims that links are dead just hasn’t been paying attention to either Google or what’s going on around them. To be honest, I’m fine with folks believing links are dead as it makes my job easier (and yours too) so let’s leave them believing it and move on.

And that’s how this latest article from Dave Davies and Search Engine Watch starts out – it had me hooked in the first paragraph.  Dave goes on to talk about why he’s never again using the term “Link Building” again (based on the history of the tactic), but instead, is moving to use the term “Signal Driving” – now that off-site SEO signals come from many different areas, not just links.


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