Know, Go, Do, Buy – Google’s New Micro Moments

Leave it to Google – the new release on their Think Insights blog is ‘Micro Moments‘ – those moments that encapsulate searcher intent, specifically on a mobile device.  Google defines these ‘Micro Moments‘ as moments where “decisions are made and preferences are shaped…” when consumers turn to “phones with intent and expect brands to deliver immediate answers.”  (aka – the new GMOT, only, less trendy).  Know, Go, Do, Buy Micro moments can be considered when doing planning or strategy on a keyword-level, and device-level – for keyword ‘types’ that fit ‘micro moments’, like;

Screen Shot 2015-06-08 at 11.31.50 AM

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