Search Engine Watch and Pratik Dholakiya recently published a great list of seven ‘directives’ or rules for SEO today that sum up many of the questions we get on a daily basis – so here’s my key takeaways from the list;
- Link Building isn’t dead; it has evolved. Building links is still a critical aspect of SEO (and equates to about 40% of search rank factors) – its just how you build these links that matters.
- If you want to build backlinks, build relationships. High quality content and backlinks both take time, nurturing, and can’t be automated.
- SEO must be an enterprise-wide effort. You have to go big or go home – SEO is so content driven that every aspect of the business has a need for it, and content worth producing (from operations, to supply chain, R&D to marketing).
- Long-Tail goes a Long-Way. Google’s Hummingbird update made long-tail search more relevant than ever – and it starts with items 1-3 already on this list.
- Usability, UX and Mobile Optimization take you the rest of the way. With Google’s mobile algorithm update, it’s a clear signal that Google is rewarding those that provide a great customer experience that aligns with the upward trend of internet & search use.
- Your brand is social, Twitter is more relevant than ever. Now that Tweets are appearing in search results, implementing items 1-5 within social are critical. Next stop – Pinterest. With an ex-Google team developing the algorithm for Pinterest, it’s set to head the same way. And if you didn’t get how important video has been over the last two years, you’ll need to pick up on that, too.
- Do your thing – what is right for your business. Google updates have, and will continue to come out on a regular basis. Stick to what you know is right, and you’ll continue to stay in the good graces of Google.