Danny Sullivan is a pretty radical guy. When I saw him present The Changing Landscape of Search, and I noticed he was wearing Google Glass while paddle boarding I thought, “wow – you know you’ve made it when Google sends you so many Glass prototypes that you use them as goggles.”
More importantly, he made sure that everyone knows that SEO IS DEAD.
Well, not quite yet. In fact, his presentation shows all of the new changes in the search landscape that prove it is ever-changing, and that marketers need to evolve as well to adjust (in everything from scraper keywords & sites, pandas, penguins, to click to call changes). In fact – looking at a higher level on search trends, he was also able to show that search is still critically relevant – something most men realize in the day or hours before Valentines Day;
Thank you, Danny.