Search 101 – by Google

For those uncomfortable conversations that you need to have with executives that don’t understand how search works (or those that don’t know that ‘natural’ / organic search results aren’t really 100% natural) – Google’s found a way to make that akward convo more entertaining with Inside Search & How Search Works.  Everything from how search engines (particularly Google) crawl, index sites, how their algorithm ‘works’, fighting spam, and cool toys in the ‘playground’ area (with some oldies and goodies) – and some tips & tricks on how to make life, well… easier.

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