The Google 200 – Organic Search Rank Factors

Backlinko put together a nice list of about 200 different organic search rank factors for Google – broken down by ‘type’;

  • Domain Factors (Domain Age, exact match, etc.)
  • Page Level Factors (Tags, Content Length, Keyword Density, etc.)
  • Site-Level Factors (Content, Pages, Sitemap, etc.)
  • Backlink Factors (# of Linking Root Domains, .edu/.gov links, etc.)
  • User Interaction (Organic CTR, Repeat Traffic, Dwell time, etc.)
  • Special Algorithm Rules (Newer Pages, Searcher History, etc.)
  • Social Signals (Tweets, Likes, Shares, etc.)
  • Brand Signals (Branded Search, Company Page, etc)
  • On-Site Webspam (Panda Penalty, Bad Links, etc.)
  • Off-Page Webspam (Penguin Penalty, Unnatural Influx of Links, etc.)

Lovely!  Thanks, Backlinko.

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