Converged Content & Media Strategy Checklist

If you remember Altimeter Group‘s Converged Media Imperative when it came out in 2012, you’ll be surprised when you reread the content and realize that marketing as an industry – and most marketers – still aren’t there yet.  Channels are still siloed.  SEO still reigns supreme, Paid is still questionable, Social Media still exists in a bubble – and for most, marketing budgets still match last click attribution.  Reevaluating this Converged Media Strategy – and with a checklist – might be the way to help make a drastic (better late than never) change in your Content Strategy;

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