Desktop vs. Mobile – Cost & Conversion

Another lil’ gem found in The Guide to Social Media Advertising, published by Ad Age’s Content Strategy Studio (so that’s what they do!) and sponsored by Kinetic – share’s data from Kinetic Social and Ad Age on the debate between Desktop vs. Social, from eCPM to Action Rate, effective Cost Per Action and Mobile Social ROI;

Screen Shot 2015-01-13 at 2.19.54 PMScreen Shot 2015-01-13 at 2.20.40 PM

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