Internet’s Share of Ad Spend

A little gem in the recently published 2015 Marketing Fact Pack (sponsored by neustar & Ad Age, data provided by Publicis Groupe’s ZenithOptimedia) – is this study on the Internet’s Share of Ad Spend, where ‘internet’ includes mobile, and highlights both the growth trend and marketing mix share;

Screen Shot 2015-01-13 at 2.09.57 PMScreen Shot 2015-01-13 at 2.12.48 PM

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