Jim Yu (founder and CEO of Brightedge) compiled a great collection of top stats from 2014 in an article for Search Engine Watch – some stats need a bit more explanation, but at best, a great collection of some of the top stat providers last year;
Organic Search Statistics 2014
No doubt that the organic search channel has proved its place in marketing over the past few years, and data points from 2014 show it:
- According to BrightEdge data, organic search was the largest driver of traffic to websites across sectors studied, and the largest driver of revenue – even over paid search – in most sectors studied.
- Thirty percent (30) of traffic to insurance sites in June 2014 came from search, according to a study by Millward Brown Digital.
- According to an experiment conducted by the Groupon marketing team, up to 60 percent of direct traffic is actually organic search traffic.
- Mobile implementation errors cost websites 68 percent of organic search traffic, according to BrightEdge data.
- Search engine marketing, including SEO, is the most effective acquisition channel for 85 percent of retailers, says Shop.org.
- Search is the starting point for 60 percent of travelers, according to data from Kenshoo.
- According to BloomReach, 49 percent of U.K. consumers use organic search to find retailers.
Content Statistics 2014
Fueling organic search success is content, and it has its own set of unique opportunities and challenges. From the Content Marketing Institute’s most recent research on content for the B2B and B2C sectors, we find the following stats …
B2B Content Stats
- Eighty-three (83) percent of B2B marketers use content for lead generation.
- Website traffic is the key metric for tracking content success, according to 63 percent of B2B marketers, while 39 percent say SEO rankings is.
- Eighty-one (81) percent of B2B marketers say articles on their websites are a most-used tactic; 80 percent say blogs are, and of those that use blogs, 60 percent say it’s the most effective.
- Publishing new content multiple times per week was the norm for 26 percent of B2B marketers; the next largest data set was “weekly,” at 17 percent.
B2C Content Stats
- Seventy-seven (77) percent of B2Cs use content marketing.
- Engagement was the primary goal for content for 88 percent of B2Cs.
- Sixty-two (62) percent of B2Cs say website traffic is a key metric for content success.
- Blogs were the most effective platform for content, according to 54 percent of B2C respondents.
- Thirty-one (31) percent of B2Cs publish new content multiple times per week.