Target Would Almost Rather Give Up TV Ads Than Facebook

Not hard to believe – Business Insider is saying that in a recent conversation with Target, that it was a surprisingly difficult decision, whether to give up advertising on TV or Facebook.  Clearly, Target understands that FB’s targeting capabilities and 2-way communication make it a preferred platform of choice for specific advertising objectives;

[Dustee] Jenkins [VP of PR and Social Media] says Target has become reliant on Facebook because of its scale (more than 1 billion monthly users) and unique targeting abilities (like the ability to show a wedding registry promotion to a user who changes his or her status on Facebook to “engaged”).

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