With more than an abundance of ANY content on the web (really, any. editorial, whitepapers, reports, webinars, galleries, infographics) – what seems to be rising to the surface is the return of the POWER of CURATORS – i.e. where consumers are so overloaded (bombarded, bamboozled) by an onslaught of content, that the only way they choose to receive content is through curators they enjoy / trust. A great case in point, Ivanka Trump‘s latest website redesign and new daily email campaign (where she’s simply curating content that her brand/product audience wants to hear). Brilliant work, ladies!