The New Necessity = Content Curators

With more than an abundance of ANY content on the web (really, any.  editorial, whitepapers, reports, webinars, galleries, infographics) – what seems to be rising to the surface is the return of the POWER of CURATORS – i.e. where consumers are so overloaded (bombarded, bamboozled) by an onslaught of content, that the only way they choose to receive content is through curators they enjoy / trust.  A great case in point, Ivanka Trump‘s latest website redesign and new daily email campaign (where she’s simply curating content that her brand/product audience wants to hear).  Brilliant work, ladies!

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