Creating a Culture of Content

Creating a Culture of Content is a never-ending task that I see in almost every marketing organization that has taken the social media and SEO bull by the horns.  Enlisting support and consideration from every aspect of enterprise business is critical – and – Altimeter Group does a great job of visualizing the pieces that need to come together.  Better yet, they’ve also provided a framework for a Content Marketing Platform RFP – filled with requirements you can apply to any talent-driven or technology-enabled process.

Content-Engine

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