We all thought Will.i.am was cool – now we know for sure.

What Will.i.am is doing for wearable tech (i.e. – the ‘more-than’ smartwatch or “gigantic cuff“) with the Puls (yes, another oddly spelled hipster name) conjures deja vu moments of Dr.Dre with Beats headphones, only something with much more mass appeal to the true techie audience.  Add 1 part recording artist / star + 1 part emerging technology, and you have the hot new thing that every wannabe techie can’t get his hands on (or off of).  Maybe he really IS from the future.  Now us marketers have yet another device to optimize for – thanks, Will.i.am!  Introducing the Puls;

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