Google’s Organic Search CTR

Despite constant changes to Google’s organic search algorithm, Chitika has been able to nail down a good baseline for average CTR for organic search rank (although we’ve found that it’s rather conservative in nature – it accounts for a variety of industries / types of searches, across those were SERP1 is cluttered with Google Info  – and – those that do not).  In comparison to Paid Search CTR you can see why most marketers invest heavily in organic search & SEO. Here’s what Chitika found;

  • Position 1 @ 32.5% CTR
  • Position 2@ 17.6% CTR
  • Position 3@ 11.4% CTR
  • Position 4@ 8.1% CTR
  • Position 5 @ 6.1% CTR
  • Position 6 @ 4.4% CTR
  • Position 7 @ 3.5% CTR
  • Position 8 @ 3.1% CTR
  • Position 9 @ 2.6% CTR
  • Position 10 @ 2.4% CTR
  • Position 11-15 (Page 2) @ 1-0.4% CTR

 

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