From Insight to Action on Cross-Channel Attribution & Optimization

Kenshoo & Forrester just released a webinar presentation with some interesting stats and ideas on how to act on cross-channel attribution and optimization this week – including even basic level stats that are always useful when having to evaluate the value of digital;

Screen Shot 2014-10-14 at 2.42.34 PM

Screen Shot 2014-10-14 at 2.42.41 PM

Screen Shot 2014-10-14 at 2.42.21 PM

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s