Top Tactics of Strategic Link Builders

A strategic SEO link builder is in my mind – someone that sees the opportunity in every bit of content, every content producer, and everything that could possibly generate content.  It’s a person that understands the critical SEO aspects of link building (and realizes that not just an intern / PR team can do it), and has the business case to sell it internally as an enterprise-wide requirement.  And – out of the minutia of link building, a master link builder can see the forest through the trees.  From what I have found, that ‘forest’ is made up of 10 TOP TACTICS;


  • Link Relationships, Outreach & Nurturing
  • Link Reclamation & Optimizing PR
  • Competitive Profiling
  • Custom Content
  • Directory Content
  • Static Content Conversion
  • Blogger Outreach / Product Seeding
  • Conversation & Influencer Marketing
  • Local Link Building
  • Active Optimization

…but at the end of the day, it all comes back to high-quality, valuable content.  If you’d like to see samples of these 10 TOP TACTICSemail me.


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