Retargeting Serendipity

Retargeting is like the Volkswagen Jetta principle (you know, when you buy a specific type of car, and then, almost out of nowhere you notice that car everywhere you go?)… and here’s the latest & greatest;

Screen Shot 2014-07-21 at 2.36.45 PM

Only – if you know the details, it’s even greater than you imagined.  eBay is doing dynamic product retargeting based off of pages viewed, within time sensitive constraints (in this case, a product that is coming up for the final bidding in a few hours).  Perfect Place, Perfect Person, Perfect Timing – thanks retargeting!


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