Retargeting is like the Volkswagen Jetta principle (you know, when you buy a specific type of car, and then, almost out of nowhere you notice that car everywhere you go?)… and here’s the latest & greatest;
Only – if you know the details, it’s even greater than you imagined. eBay is doing dynamic product retargeting based off of pages viewed, within time sensitive constraints (in this case, a product that is coming up for the final bidding in a few hours). Perfect Place, Perfect Person, Perfect Timing – thanks retargeting!