Facebook’s Insider Guide to DR

Facebook is pitching advertisers – and going after the big-Google-bucks for their direct response business (which also, depending on the industry / company, works better than Paid Search for some businesses, in our experience – really, any time that you need to do awareness / push marketing, as opposed to capturing demand that may – or may not – exist).  Here’s the “Facebook for Direct Response” pitch deck that’s circulating in the industry;

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