Value Proposition & Business Case

ROI-based marketing is made up of value propositions & business cases – you always have to be making something or getting something for what you spend, invest, produce (and that’s why I love it so much, it’s a business within a business).  The larger the organization, the more detail needs to go in to watching where every investment goes (and what it’s going to return).  For different types or organizations (and different levels of detail needed), there are some valuable tools available for building the most clear & concise business case / value proposition;

#1 – Business Case Planning from Harvard Business Review

#2 – The 90-Day Plan to get the Budget You Need from Conductor

#3 – Basic Value Proposition (Unsophisticated Marketing Program)







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