- MYTH – Paying for Google AdWords = Higher Organic Rankings (in my opinion, this is a correlation, not a causation – companies that pay more in adwords typically have more advanced digital marketing as a whole, both for that massive PPC budget, and for SEO).
- MYTH – Google Changes its Algorithm to Force People to Buy Ads (no, that’s just Facebook, however, Google certainly is dabbling with making the lines between paid and organic less distinct – in the name of user experience???).
- MYTH – Black Hat Tricks, The Best Way to Rank #1 (just like the RA in college telling you that you can’t bring alcohol in the dorm, but hey, look who shows up to the party for a drink! Actually, no – in all reality, severe black hat tactics might work, but they won’t work for long – and the penalties suck!)
- MYTH – SEO Tools Will Solve All Your Problems (THANK YOU, Cutts! Finally, some balanced opinion on standalone SEO tools without strategy, insight or creative assets. The real question is, how many MOZ or Brightedge subscribers DONT actively use their account for all of the benefits?).
The one thing he mentions certainly is NOT a MYTH – Give Searchers what they WANT.