Relevance Algorithm Updates Coming…

Matt Cutts speaks to a new quality-focused algorithm update coming down the line – as a means to separate true keyword relevance from popularity.  Yet again, it all comes back to relevant content…

“So it is difficult, but it is a lot of fun. We actually have some algorithmic changes that try to figure out hey this site is the better match for something like a medical query,” Cutts said. “And I’m looking forward those rolling out because a lot of people have worked hard so that you don’t just say oh this is a well-known site therefore should match for this query, it’s this is a site that actually has some evidence that it should rank for something related to medical queries, and that’s something where we can improve the quality of the algorithms even more.”  

Thanks, Search Engine Watch & Jennifer Slegg

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