Betabrand’s bet on Success

Hat’s off to Betabrand – and there relentless promotion (and strategic targeting methods) with their office yoga pant.  They know how to target the right consumer audience and go in for the kill (even if it takes unlimited promoted posts in a row and Free Shipping to compete with all of the other marketing noise out there).  They also understand that they can generate demand with consumer-tested/demanded products with tactics like promoted posts, email list gen, and product annoucements before the product is even available.  In today’s day & age, 2-3 months isn’t too long to wait for a good thing…

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