AdWords Conversion CheatSheet

Interesting new changes in AdWords this past month with Flexible Conversion Counting – gives us more flexibility with assigning the conversions that matter most.  Jennifer Johnstone of Search Engine Watch provided a nice AdWords Conversion list – here’s the CheatSheet;


  • Converted Clicks (# clicks that led to conversions)
  • Conversions
  • Phone Call Conversions (via call extensions)


  • Estimated Cross-Device Conversions
  • Estimated Total Conversions







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