AdWords Conversion CheatSheet

Interesting new changes in AdWords this past month with Flexible Conversion Counting – gives us more flexibility with assigning the conversions that matter most.  Jennifer Johnstone of Search Engine Watch provided a nice AdWords Conversion list – here’s the CheatSheet;

HARD CONVERSIONS;

  • Converted Clicks (# clicks that led to conversions)
  • Conversions
  • Phone Call Conversions (via call extensions)

ESTIMATED CONVERSIONS;

  • Estimated Cross-Device Conversions
  • Estimated Total Conversions

PERCENT of CONVERSIONS;

adwords-flexible-conversion-counting

 

 

 

 

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