Eye-Tracking SERPs

Peter Meyers (2011) has some interesting data & sample eye-tracking for SERPs, broken down by search intent / keyword type;

“Best Pizza in Chicago” (F-Shape Impact),  “Pizza” (Local Search Impact), “How to Make a Pizza” (Video Search Results), “Pizza Cutters” (Product Images), “Pizza Hut” (Expanded Sitelinks)

eyetracking-serps-1eyetracking-serps-2eyetracking-serps-3eyetracking-serps-4eyetracking-serps-5

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