Retailing Today shared some interesting perspective from the director of the USC Annenberg Center for the Digital Future Jeffrey Coles;
“While many users say they will use Facebook less, the service will continue to be a primary communications tool for large numbers of users,” said Greg Bovitz, president of Bovitz and a senior fellow at the Center for the Digital Future. “We anticipate that Facebook will continue to serve as an ‘online watering hole’ — a place where users can coordinate their communications, stay in touch with friends and groups, create events, and build a comprehensive personal online presence — in a way that microblogs currently can’t.”
According to Cole, the growth of Twitter and Instagram show that users are eager to get their voices out there in a quick and engaging way. Social media users, teens and Millennials especially, are craving to be heard and microblogs like Twitter, Instagram, and Tumblr are becoming the most powerful way to deliver their messages.