Quarterly PPC Optimization Tasks

Pauline Jakober of Search Engine Watch presents a good starter list of timely PPC Optimization Tasks to manage;


1. Negative Keyword Management

2. Review Ad Positions and Manage Bids

3. Communications With Clients or the Team

4. Watch for Good and Bad Performers

5. Google Display Network Management

6. Click-Through Rate Review

7. Sitelinks Audit

8. Quality Score Reports

9. Keyword Trends and Program Development

10. Consider Remarketing and Product Listing Campaigns

11. Campaign Performance Review

12. Ad Messaging

13. Settings Audit

14. Geo “Hot Spots”

15. Search Partner Review (Amazon, Bing, Yahoo)

16. Competitor Review

17. Day Parting


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