Google Tag Manager + ABR

Managing complex sites with Adjusted Bounce Rate (ABR) is now easier with Google Tag Manager (GTM).  Best part about it – this has been around since June 2012.

Screen Shot 2014-01-16 at 1.40.39 AM


By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed.

For example, you could set the ABR threshold to 15 seconds, 30 seconds, 1 minute, or whatever fits your specific content. And if an event is triggered and captured via Google Analytics, then the visit won’t count as a bounceVoila, you now have a much stronger metric to view when trying to determine low dwell time and actual bounce rate.

Thanks, Search Engine Watch.

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