Social Sells / RPV

Internet Retailer recently published some great stats from NoMoreRack.com (No. 202 in the Top 500 Guide) highlighting their ‘secret to success’ in social…

NoMoreRack’s social commerce sales surge is largely a reflection of the retailer increasingly viewing social media – and Facebook in particular – as a direct response channel rather than a forum to boost brand awareness, says Agarwal.

The majority of its posts focus on a specific product, as do most of the posts it pays to publicize via Facebook’s Promoted Posts… led to 35% of the retailer’s traffic in a typical month stemming from social networks.

This is in addition to Adobe’s latest Adobe Digital Index that reports;

…average revenue per visit for shoppers who click from Facebook was 93 cents in the third quarter, up about 39% from 67 cents in the same period a year earlier.

According to the Adobe Digital Index, average Revenue Per Visit from social channels is;

  • Facebook @ $0.93  (up 39% YOY from $0.67)
  • Twitter @ $0.44  (up 300% YOY from $0.11)
  • Pinterest @ $0.55  (up 150% YOY from $0.22)
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