Retargeter of the YEAR

…and the RETARGETER OF THE YEAR Award goes to…  NORDSTROM!  As an added bonus, they also get the Multi-Channel Campaign Planning award, too.

A day after looking at these boots in the online shop (yep, I went to the product page) from a Nordstrom email, I’m getting retargeted with them via Sponsored / Promoted Posts within Facebook with the message “Go For It”.  I’d love to be a fly on the wall in that marketing performance review meeting…

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