Facebook is aiming for more of brand budgets NOW WITH VIDEO (thanks, ZOG Digital). This Facebook Video Ads blog post (linked above) goes over an internal Facebook presentation/document that was shared by TechCrunch on Facebook video initiatives
Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars
…and now -it appears that they moved up the launch date of Video Ads because of this TechCrunch article. These featured ad units are a limited beta for Facebook’s top 1% of existing advertisers, and will be available and visible for that group starting this Thursday (12/19/2013). Given Facebook’s past experience, I’d give it another 6 months before this program rolls out to all advertisers (if it sticks).