Facebook Video Ads

Facebook is aiming for more of brand budgets NOW WITH VIDEO (thanks, ZOG Digital). This Facebook Video Ads blog post (linked above) goes over an internal Facebook presentation/document that was shared by TechCrunch on Facebook video initiatives

Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

…and now -it appears that they moved up the launch date of Video Ads because of this TechCrunch article. These featured ad units are a limited beta for Facebook’s top 1% of existing advertisers, and will be available and visible for that group starting this Thursday (12/19/2013).  Given Facebook’s past experience, I’d give it another 6 months before this program rolls out to all advertisers (if it sticks).

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