Rand Fishkin + New Approach, CliffsNotes.

Brad Miller of Search Engine Watch sums up a recent interview w/ Rand Fishkin of Moz – to get his take on some of the hot topics for SEO in 2013 and a new approach for some…

  1. Local Search for National Brands (think nationally, compete locally)
  2. Content Marketing: How to Stand Out (‘industry source’)
  3. Where Should Content Live? (on your site – go long term)
  4. Getting Picked Up (more visibility & engagement, not dates)
  5. Link Building vs. Social Signals (corollary for holistic approach)
  6. Email Marketing & SEO (start connecting the two)
  7. Google+ (using it for authorship / leadership visibility)
  8. and the rest of the interview, here.

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