Straight from NRN… The NRN Social 200 List!
a live look at the social media footprints of the nation’s largest restaurant chains. Built with TrackingSocial, the Social 200 index monitors restaurant brand efforts and customer engagement on the three largest social media platforms: Facebook, Twitter and YouTube. Developed on a scale of one to infinity, much like a stock price, the index values for each brand, and the aggregate industry values, will fluctuate each day, week or month, depending on activity. This new index is sortable by header topic so users can view growth trends, segment leaders and individual value scores.