Top 15 Things SEO Audits Miss

Let’s be honest – an SEO audit is what you make of it.  It can show just the tip of the iceberg, and indicate that more technical issues should be addressed / reviewed – or – you could spend more time on the audit than what would be better spent on resolving the problem.

According to Kristine Schachinger @ Search Engine Watch, here are the top 15 things that SEO Audits miss;

  • hosting / server issues w/ setup
  • domain name resolution
  • sitemaps
  • robots.txt file
  • page load speed
  • site crawl for anchor text, links & technical issues
  • duplicate content
  • canonicalization / Canonical tags
  • content
  • usability
  • analytics
  • webmaster tools
  • social media
  • tagging
  • backlinks

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