Jayson DeMers, an author at Search Engine Watch provides some great commentary on budgeting for SEO Services – and – how much you should spend, based on all of the variables (payment models, performance models, costs, suspicions) in the business;
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world.
The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.