The Future of SEO Metrics

Absolutely brilliant Whiteboard Friday by Rand Fishkin at SEOmoz – in Fixing the Broken Culture of SEO metrics (how we assess the value of SEO, and how it’s changing).  With his approach, he aligns the customer journey with the consumer purchase funnel, and the applicable marketing tactics that attribute to a sale;

Screen Shot 2013-11-04 at 10.25.43 AM

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