Facebook Rewards High-Quality Content

Facebook released additional confirmation that they are promoting and rewarding more high-quality content on the network (aka – it’ll reach more fans, impressions, lower CPM/CPC).  They deem high quality content to be content that completes these questions…

  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?
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