Consumers Prefer Simple Brands

…just ask McDonalds.

“We’ve been happy to see that for four years in a row, the brands that are simplest are the ones that people are most likely to recommend,” says Brian Rafferty, global director of customer insights at Siegel+Gale. “They’re also the ones that perform the best financially from store performance, and they’re also the ones people are willing to pay a premium for.”

From QSR Magazine + Sigel & Gale’s Global Brand Simplicity Index.

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